Discover what prospective students expect when applying to potential schools, and how you can increase enrolment with this data at hand.
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Find out how students want to be supported and engaged by prospective schools, from preferred channels and chatbot opinions, to importance of speed and 24/7 availability.
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The benefits of chatbots in student recruitment are abundant and clear – 24/7 availability, increased support capacity, faster response, personalized support… and the + Read More
Recruitment is arguably the number one challenge for higher education right now. College undergraduate enrolment in 2022 was down by 9.4% compared to + Read More
New AI tools like OpenAI’s ChatGPT and Microsoft’s Bing chatbot have taken over the popular imagination. These tools use AI language models to + Read More
It’s an exciting time in artificial intelligence. The release of ChatGPT has kicked off an AI battle among the tech giants, and public + Read More
As Gen Z enters higher education, support expectations are rising. Today’s students have grown up accustomed to the speed and convenience that technology + Read More
There is no one definition of a mature student, but the term is most often applied to students older than 21 years old + Read More
The roles within student services are incredibly varied, but they always have one underlying goal in common – improving the student experience. With + Read More
Todays’ students expect a lot from their university or college, and so they should. The average cost of tuition and fees to attend + Read More
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Investment into higher education customer experience (CX) is growing – and growing rapidly. The question is, are these resources being optimally allocated? For + Read More
Colleges and universities often find themselves pulled between tradition and innovation. Since the COVID-19 pandemic first forced an experiment in remote learning, student + Read More
It’s an exciting but challenging time for IT departments in higher education. The introduction of new technologies into education is rapidly improving the + Read More
It’s a difficult enough task for admissions departments to attract students to their university or college at the best of times. Now this + Read More
The state of higher education is changing, and the way that admissions teams work to increase university enrollment must change as well. While + Read More
It’s a time of change in higher education. Since the beginning of the pandemic, undergraduate enrollment has dropped by 9.4% across the United + Read More
Reaching students has never been more challenging. In US postsecondary education, spring enrollment decreased by 7.4% from 2020 to 2022. With student enrollment + Read More
Editor’s note: This post was originally published in October 27th, 2021 and has been updated for comprehensiveness. As higher education institutions look for + Read More
Today’s students have sky-high support expectations, but with a reliance on phone and email, many higher education institutions are failing to meet these + Read More
