From conversation to conversion to cash
A study conducted by Forrester Research reveals that “around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Most online retailers spend countless hours and dollars driving visitors to their website, but overlook the simplest means of increasing conversions once they’re there. Live chat is the answer.
For many shoppers, the urge to buy can be fleeting. Simple website issues or unanswered questions lead to abandoned carts. Studies show cart abandonment rates to be between 55-80% depending on the source. But no matter how you look at it, that’s more than half.
Live chat lets you provide quick and easy support to your site visitors to stop them from bouncing. A simple “How can I help you?” message paired with a friendly chat button can be enough to convert more visitors into customers.
Every year, trillions of dollars are left in abandoned shopping carts. In fact, more than two-thirds of consumers abandon shopping carts after adding one or more products. Whether from a lack of clear navigation, concerns around payment security, or product questions that go unanswered, the losses are staggering.
With Live Chat, agents are ready to engage with customers at the moment of truth, to help them navigate the speed bumps to the checkout page.
A report by ICMI found that website visitors that engage with online retailers via live chat are worth 4.5x more than visitors who don’t. Why? Because they spend more money and keep coming back for more.
Customer experience is as important as the product or service you are selling. A positive shopping experience with personalized, accessible support creates loyal customers.
The stats are in and live chat wins again! Study after study show that live chat beats other communication channels thanks to immediacy of response, customers’ ability to multitask, and overall customer satisfaction.
Customers increasingly expect to be able to contact businesses in a way that’s fast, easy and convenient for them. Adding live chat to your website is a simple way to keep customers happy.