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Ever wondered if your website performance metrics are falling behind industry average? Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study has now been published + Read More

We’ve all been there: you’re waiting on the phone or in a live chat session, and the representative is fumbling with information. He + Read More

When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their + Read More

Introduction Social media is a modern day holy grail for businesses: should your company achieve a successful social media strategy, the promise is + Read More

Many digital marketing mistakes are fueled by one major misconception: eCommerce is easy. People tend to perceive eCommerce as a platform through which + Read More

Christmas is coming, and in the spirit of the season of giving, it’s a great time to show your customers how much you + Read More

The holiday season is ahead of us, which in e-commerce lingo stands for “get ready for chaos.” But the tide has shifted from + Read More

One or more of these phrases might be familiar to you; many customer service supervisors use them as an attempt to lower your + Read More

Introduction In 2013, Amy’s Baking Company became famous overnight after premiering on a particularly dramatic episode of Gordon Ramsay’s “Kitchen Nightmares” – a + Read More

Introduction Once you decide to engage in social media customer service, the next step is coming up with an effective strategy for implementing + Read More

It’s no secret: There’s a stigma against sales. From the snake oil salesman to the shoddy pyramid scheme, many people think of sales + Read More

Like customers, customer service experts come from a wide range of backgrounds, each with their own unique perspective and take on the industry. + Read More

Emails are a vital part of every customer service force. Whether helping a customer through a support issue, or shooting off an update + Read More

Cyber Monday is just around the corner. While traditional retailers are preparing for the holiday surge, you’re probably sighing relief that you won’t + Read More

Every industry can expect a solid hike in sales during the holiday season, and this year is no exception: according to the National + Read More

Whether you’re selling billing software or dog sweaters, you can be sure to expect one thing this holiday season: a big increase in + Read More

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But + Read More

Is your customer churn rate burning a hole in your retention plan? If so, you’re not alone. When it comes down to it, + Read More