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Whether you’re selling billing software or dog sweaters, you can be sure to expect one thing this holiday season: a big increase in site traffic. Unless you’ve been living under a rock, this probably doesn’t come as a surprise to you. After all, online shopping is now more popular than ever before. Why would the holidays be an exception to this growing phenomenon?
But it may be an even bigger force than you’re prepared to deal with. According to research by ComScore, in 2015 desktop online holiday sales reached $56.4 billion. And this doesn’t include mobile sales, which is an ever expanding force for online vendors.
What does this mean for your business? Well, if you’re not prepared for the bump in site traffic, your conversion rate will hit rock bottom. In this post, we’ll discuss ways to make sure you’re taking advantage of all the new hits your site is bound to get. From optimizing your platforms to hiring seasonal workers, use the following tips to take advantage of the holiday online shopping and earn big.
There are 2 billion mobile users as compared to 1.6 billion PC users, and in 2014, mobile was responsible for over 20% of holiday sales.
If you haven’t already, make sure that your mobile presence is strong. Take the following steps to prepare your mobile site and boost holiday sales:
Let’s face it: visitors are coming to your site to size up what holiday deals you’re offering—and a good Cyber Monday or Christmas sale is expected.
But don’t take this attention for granted. There is a difference between a good holiday sale, and an effective holiday campaign. If you want to stand out from the crowd and deliver an exceptional offer that leads to increased sales, be sure to touch on the one thing all of your customers want: the need to feel special.
Don’t believe us? The research backs it up: 80% of shoppers want promotions that are tailored to their needs (Precima).
So to create effective, customized holiday campaigns, first ask yourself the following three questions:
Your holiday campaigns can help you take advantage of specific customer data, as well as learn more about your more mysterious customers. When designing your holiday campaigns, consider your use of the following:
Though it’s easy to overlook, it’s important to update your website design so that it showcases holiday campaigns and deals. Tweaking the colors on your banner simply won’t do the trick. Instead, take the time to really catch visitors’ attention with compelling graphics. Be sure to:
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While you may not normally need to offer 24/7 customer service, it may be worth it this holiday season. Use metrics to study your most popular support channel, and run a cost-benefit analysis if possible to see if it would be worth it to go 24/7 this holiday season. If your current support team can’t handle the additional workload, consider taking on seasonal hires (If you’re unclear on the term, seasonal workers are those who work exclusively from Black Friday through the New Year).
Hiring and managing seasonal employees can be stressful, so use the following tips if you choose to take on the temporary hires:
For more tips on seasonal hiring, you can check out our blog post: Everything You Need to Know about Seasonal Hiring for Live Chat.
Still wondering how to increase holiday sales? It’s easy to overlook, but offering good shipping options is one of the most obvious ways to get a visitor to click the shopping cart icon. During the holiday season, customers are going to be scrutinizing not only your deals and products, but how they’re going to get their purchases to their loved ones. Eager holiday shoppers are looking for:
While you can expect an increase in traffic over the holidays, it’s important to prepare so that this traffic translates to sales instead of missed opportunities. What do you do to prepare your business for the increase of holiday sales online?
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