Comm100 Blog

Email Marketing Service Provider Comm100 Reveals Best Practices To Duplicate Pinterest’s Success Within Email Campaigns  Pinterest’s meteoric rise up the social media ladder shows that clearly, it must be doing something right. After careful consideration of the elements behind the social platform’s popularity, as well as in-depth access to email marketing conversion analytics, Comm100 developed… Read the full article…

If a portion or the entirety of your Email Marketing strategy is an auto responder campaign, there are some specific concerns and tactics that you may want to keep in mind regarding ensuring that your auto responders consistently make it into the inbox of your recipients. While, at base, auto responders are no different than… Read the full article…

Ensuring that your email is delivered to the inbox instead of the spam folder can be a significant challenge. As email spammers get smarter and find new ways to slip through spam filters, email service providers have responded by improving their spam filters. What’s the good news? If you follow the rules and build a… Read the full article…

Take a moment right now to go to your email inbox. Now, go to your spam or junk folder. Depending on how effective your spam filters are, when the last time you emptied your spam folder was, and who your email service provider is, you may literally have hundreds of unsolicited email messages in your… Read the full article…

1. Design for the Top 600 Pixels by Three Inches Your email will most likely need to sell itself within an email preview pane no matter what email service provider it’s sent to. You’ll have about 600 pixels of length across and about three inches of depth. You need to make sure that your value… Read the full article…

Auto responders, are one of the most popular and (if done correctly) effective Email Marketing techniques available currently. But how do you “do” auto responders in a way that will optimize their return on investment? The following best practices should assist you in crafting a successful and robust auto responder email program. Use Basic Email… Read the full article…

In some cases, the links from your email will lead directly to product or content pages on your website. However, in a great number of cases, the links from your email will lead directly to landing pages that you have developed specifically for the product, promotion, or special that you are offering in your email…. Read the full article…

At the heart of it all, the email that you send is content that you want your readers to care about. Whether that content is information-based or an offer or promotion, how and what the content for your email is can make a huge difference in performance. Here are some best practices for creating content… Read the full article…

Customer retention and win-back emails will have a number of similar best practices to other emails. However, you’ll want to take particular note of changes in content, offers, and even subject line practices. While you want your customer win-back and retention emails to result in revenue-generating activities over the long-term, you don’t want to sacrifice… Read the full article…

Clicks count! At the end of the day, your readers can’t make you any revenue directly from your email. They’ll need to either click through to a landing page where they can make a revenue-generating transaction or to a website where you are monetizing their visit through an impression-based web advertisement. Either way, you’ll need… Read the full article…

To make email sending a little bit easier for you, we will sum up best practices in easy-to-use checklist form for any type of email that you may be sending. Feel free to print out these pages and use them whenever you’re putting together an email send for a specific type of email. In this… Read the full article…

It may seem as though getting users to open your email would be the first step in designing a successful email campaign. In fact, setting the “from” address and determining the subject line is typically the last step. Unfortunately, for many companies, “last step” often translates to “quickly done and not thought out.” Having a… Read the full article…

At the end of the day, it doesn’t matter if none of your emails go to the junk folder, if your content is amazing, if your open rate is sky high, and if your email template displays perfectly. What matters is if your users ultimately did what you were encouraging them to do in your… Read the full article…

Fortunately, much like “What is the proper height and width for an email template?” some other questions about email template design are also easy to answer. The question of one-column or two columns in your design is also a question that typically has a straight-forward answer. Of course, there are a few points you’ll want… Read the full article…

The good news about email template design is that there are some things that have straight-forward answers. One of those items is the height and width dimensions of your email templates. While content, format, links, images, and many other elements of your email template may be filled with variables, knowing how wide and how tall… Read the full article…