Lead Generation Tips

The landscape of lead generation is in a constant state of evolution, and the speed in which it changes continues to pick up the pace. Several ‘new and popular’ strategies that were once believed to be the most effective are getting pushed to the backburner: many of them having come about within the last five…

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Magento Extension

Comm100 Live Chat for Magento is online! It is specifically designed for you to quickly get Comm100 Live Chat up and running on your Magento based store, so that you can engage your store visitors in real time and turn more browsers to buyers. You can start the installation either from our extension profile on…

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5 Clever Ways to Use Your Thank You Page

Thank you pages – pages that are displayed following the completion of a sale – are generally last on the list of content priorities for any brand or online retailer. After all, the sale has been made, the conversion is complete and it’s time to look for new customers and the next big sale, right?…

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7 Ways to Reduce Shopping Cart Abandonment Rate

The Internet has given rise to an ecommerce phenomenon that plagues site owners trying to sell their products online: cart abandonment. Prospective customers browse for items, drop them into virtual “carts” and then head for the check-out. Yet somewhere before they hit that final “pay” button, they change their minds and leave. The transaction remains…

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How Schema Could Boost Your E-Commerce Website Traffic

The slightest details in search engine results pages (SERPs) can have a major impact on its click-through-rate. Users are more likely to click on more descriptive listings that contain reviews (stars), videos and images. These descriptive listings are called rich snippets. One way webmasters can have a level of control over their website’s rich snippets…

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customer pain points

This is the final article in a five-part series on structuring your website for conversion. Part 1: Product Grouping Part 2: Upselling and Cross-Selling Part 3: Maintaining Visitors’ Attention Part 4: Human Element One of the sad truths of life is that nothing motivates a person like pain. In this context, we’re not talking about physical pain; we’re talking about…

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website visitors

This is the third article in a five part series on on structuring your website for conversion. Be sure to check out Part 1, Product Grouping, and Part 2, Upselling and Cross-Selling, if you missed them. Capturing and maintaining website visitors’ attention can often feel like herding cats. Visitors will wander around on your site, clicking here…

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human element

This is the fourth article in a five-part series on structuring your website for conversion. Part 1: Product Grouping Part 2: Upselling and Cross-Selling Part 3: Maintaining Visitors’ Attention Automated website conversion is a tricky process. You lure visitors to your website using the latest SEO practices, and once they land on your pages, you have to compel them…

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This is the second article in a five part series on structuring your website for conversion. In the previous article of this series, we discussed the importance of grouping your products for maximum conversion among casual shoppers. In this article, we’ll look at upselling and cross-selling online. The art of upselling and cross selling has been…

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Use Content to Increase Engagement

Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that they can look to you for stellar insights and advice about the industry, you’ve succeeded. But achieving this goal is not easy. It takes a…

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