Customer satisfaction is a crucial metric. Knowing how your customers feel about your product, services, and support team is critical to understanding how to grow as a company.
Customer satisfaction surveys can help you yield useful data that otherwise could be hard to quantify. Yet knowing what to ask, and then creating a survey from scratch, can be a daunting task.
We’ve created a list of essential questions for your customer satisfaction questionnaire in the following categories:
Customer support is the main touch point between your customer and your company. Making sure that your customers are having an optimal experience with your operators can be just as important as their happiness with your product or service—a good customer support team inspires loyalty and trust.
To elucidate how crucial the relationship between your customer service team and your customer is, consider these facts regarding displeased, US consumers from NewVoiceMedia:
The following questions can help you assess customer service competency:
If someone told you your website or web presence was compromised in any way, wouldn’t your first order of business be to fix it?
Unfortunately, what your site lacks may be invisible to you and your staff. Even if your site is fully functional, something may be keeping your visitors from navigating it with ease, which leads them to leave FAQs confused, or to abandon items in their cart.
The following will help you assess whether or not your online platform is up to par:
Your product is the bread and butter of your business. If your customer isn’t enjoying your product, or isn’t receiving it in the best way possible, the long-term success of your company could be in jeopardy.
And customer expectations surrounding shipment are growing: 38% of European shoppers expect that their shipment will arrive the next day.
The questions below are important to add to your survey if you’re testing a new product or shipment option, or just want general feedback:
Although you can try to determine customer loyalty based off of customer retention rates, customer loyalty is truly a different concept. Customer loyalty has to do with the emotion behind the retention—a loyal customer chooses to be your customer, and isn’t defaulting to your services until they find a better offer.
The questions below will help establish how your customers may truly feel about doing business with you, now and in the future:
Although it’s easy to overlook, knowing how your customers found you will affect how you attract customers in the future.
Though your marketing team puts a lot of effort into getting your name out there, sometimes visitors find your brand through channels you didn’t even know existed.
Perhaps a customer found a review of your product on a blog you didn’t know about, or received a recommendation from a well-known industry leader. In this case, knowledge truly is power.
Use the following to strengthen your understanding of what’s bringing customers to your door:
When crafting a survey, it’s important not to overwhelm customers with too many questions at once. And if you have adopted live chat as a customer support channel, one of our blog post will provide you with more best practices to design your post-chat survey to gather customer satisfaction information.
Use the customer satisfaction survey examples above to create a cohesive survey that reflects your company’s unique services and target demographics; with a little work, you’ll create a balanced set of questions that will reveal crucial areas for improvement. Plus, you’ll make loyal customers feel heard and valued—and that’s priceless.
It is important to know whether your customers are satisfied with your support. And it’s equally important to know what affects customer satisfaction. Download our benchmark report based on real-world data to find what matters regarding customer satisfaction.
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Carla Jerez is a senior content writer at Comm100. She has a degree in Creative Writing from Florida State University and has years' experience writing for the SaaS industry. When she’s not writing, she’s reading, traveling, or playing around on Photoshop. Connect with her on LinkedIn.
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