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Guest blog: The Top 3 Chatbot Features your Business Needs to Succeed

Integrating chatbots powered by AI into your business is a fantastic way to keep one step ahead of your competitors and provide superior customer service. It also improves the level of interaction between your company and its customers.

The primary reason for implementing chatbots into customer service is to improve communication with customers and help them get answers to their queries in real-time. Engaged customers mean greater retention, which in turn increases conversions and maximizes revenue. 

Here are three essential AI chatbot features that will help your company improve engagement and customer satisfaction.

1. Natural Language Processing

Chatbots are employing a branch of artificial intelligence known as natural language processing (NLP) to make the user experience more personalized.

NLP-powered chatbots can process users’ inputs and respond in a natural voice. The ability to conduct natural, one-on-one conversations with customers is becoming increasingly important in today’s world. This feature also aids human agents in taking over repeated and time-consuming discussions.

How does all of this work, anyhow? How can your NLP-based chatbot assist you in keeping things on track?

Natural language is how humans talk to each other; the programming language was developed to give machines commands in a way they can understand. NLP facilitates human-to-machine communication, allowing machines to process the information they get in verbal or written form. 

To educate the bot to recognize and respond to human messages, you’ll need an experienced developer and a classification system. There are, however, some technologies that may be used to implement NLP in your Chatbot. 

Google’s Dialogflow is one of the most frequently used chatbot development platforms. It connects to the Google Cloud Platform and enables chatbot integration for performing linguistic analysis. Comm100 is another tool that can help you develop a chatbot that matches your business’s needs.

2. Third-party integrations

One of the most significant advantages of chatbots is their ability to integrate with third-party applications seamlessly. This allows businesses to extend the functionality of their chatbot and improve customer satisfaction. Some examples of such integrations are as follows:

  • Payment processing. Chatbots can simplify the payment process, helping customers pay for purchases through their preferred methods. Modern bots may even help facilitate cryptocurrency payments and can be linked to crypto wallets to store your assets safely.
  • CRM integrations. Connect the chatbot to your customer relationship management (CRM) system to keep track of customer queries and complaints.
  • Social media integrations. Share content directly from the chatbot interface on social media platforms such as Facebook, Twitter, and LinkedIn.

Third-party integrations are not just about collecting data and improving the customer experience. They also help to generate leads and boost conversions. Chatbots can increase conversion rates by as much as 67%, according to recent studies.

And according to another recent study, 30% of all businesses fail within the first year simply because of running out of cash. If you’re looking for ways to improve your sales funnel, increase revenue, and boost customer engagement, chatbot integrations are a great place to start. 

3. Customization and personalization

Customization and personalization are two of the most sought-after features in any chatbot development platform. These features allow businesses to create chatbots tailored to their specific needs and requirements.

Some of the ways how chatbots can be customized and personalized include:

  • Customizable workflows
    Chatbots can be customized to suit the specific needs of your business. For example, you can create a chatbot triggered when a customer leaves a certain page on your website or when they abandon their shopping cart. This is beneficial if you happen to be in an industry with a high shopping cart abandonment rate.
  • Personalized messages
    You can personalize the messages sent by the chatbot to each customer by including the customer’s name, location, or other relevant information in the message.
  • Dynamic content
    The content of the chatbot messages can be changed based on the customer’s actions. For example, if a customer has just made a purchase, they may be sent a message with a coupon code for their next purchase.

Tips for maintaining your chatbot’s effectiveness over time

The goal of any chatbot is to improve customer satisfaction and make it easier for buyers to get the information they need. However, as with any other technology, there’s always the risk that the chatbot will become outdated or less effective over time. Here are some tips to help you keep your chatbot up-to-date and effective:

  • Keep your chatbot’s content fresh. One of the most important things you can do to keep your chatbot effective is regularly updating its content. This includes adding new FAQs, updating old ones, and changing the response messages.
  • Test your chatbot regularly. You must test your chatbot regularly to ensure that it’s working properly. It includes testing the chatbot’s triggers, responses, and integrations.
  • Get feedback from customers. Another great way to keep your chatbot effective is by asking for customer feedback. This will help you identify any areas where the chatbot can be improved.
  • Keep your chatbot’s skills up to date. Like any technology, you need to keep your chatbot’s skills up-to-date. This step means regularly updating the chatbot’s software and training it on new tasks.

Wrap up

AI is constantly evolving, and chatbots are becoming more and more sophisticated. To keep up with the latest trends and ensure your chatbot remains effective and relevant, it’s important to update it regularly. 

Comm100 AI Chatbot is leading AI software that helps businesses increase sales, engagement, and customer satisfaction. With Comm100 AI Chatbot, you can easily create and customize a chatbot to fit your specific needs, powered by NLP, integrations, and personalization. Click here to learn more about Comm100 AI Chatbot.

About Nahla Davies

Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.