Telegram’s a popular messaging app, but it isn’t really built to be used as a support channel. While customers across the globe expect + Read More
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Get the dataWith over a billion monthly users and 500 million daily active users, Telegram is one of the largest messaging apps in the world. In fact, it’s one of the most popular messaging tools in the world, and many businesses use it as a customer support channel.
Gaming companies handle millions of customer interactions via Telegram, while many IT companies like Wipro or Devoria offer it as a support channel. Telegram is also becoming a popular support channel for ecommerce businesses.
That’s why AI automation has become essential and why you need to supplement your Telegram customer support with AI chatbots. In this article, we’ll discuss how smart AI agents help organizations boost productivity and manage Telegram chats more efficiently.
The business case for AI automation in customer service has never been stronger. Research shows that most companies (62%) want to use AI to improve their customer support, and AI chatbots can play a critical role in this.
The financial impact of AI automation in customer service is substantial. Industry analysis demonstrates that traditional human-handled service interactions cost businesses $8–$15 per resolution.
Every inquiry requires manual attention, demanding full staffing teams for 24/7 coverage across time zones. Different types of AI agents can help reduce interaction costs to $1 or less while automating 80% of routine queries, freeing up agents to focus on more complex cases. AI agents also offer added value, like providing instant multilingual capabilities across dozens of languages simultaneously without additional staffing costs.
Businesses across the globe spend a mini fortune employing support agents that are online 24/7. This is even more important in certain industries, like gaming, where you have to provide uninterrupted support during live tournaments or major sports matches.
AI agents or chatbots make it easy to offer 24/7 support without having to worry about shift scheduling complexities. This leads to two major benefits: your support team is never overburdened, and more importantly, you don’t have to worry about hiring more members to offer round-the-clock coverage.
How do AI chatbots maintain consistent service quality 24/7?
Unlike human agents who experience fatigue, skill variations, and scheduling constraints, AI chatbots deliver uniform service quality at any hour.
Technical consistency advantages:
Global markets often experience predictable but intense support volume spikes during specific periods. AI systems scale automatically to handle these fluctuations without degraded performance.
You don’t need to worry about bringing on more human agents to handle more queries during peak periods. AI agents can handle thousands of conversations simultaneously and automatically escalate chats which are more sensitive.
Whether it’s a tournament, a new product launch, or a global event, you can scale up support without having to worry about adding to your costs.
Plus, there are some additional benefits too:
Telegram is rapidly becoming popular as a support channel, alongside other messaging apps like WhatsApp. However, it wasn’t primarily designed for customer service, and businesses attempting to use it as a support channel quickly discover serious operational limitations that traditional customer service tools simply can’t address.
Customers approach Telegram support with social media expectations: casual conversation, immediate responses, and informal communication styles.
However, businesses need structured processes, documentation requirements, and professional protocols. This mismatch often leads to friction where customers expect instant, chat-like interactions while support teams require time for research, consultation, and proper issue resolution.
Professional customer service operates on defined response times, escalation procedures, and resolution commitments.
Telegram provides no mechanism for tracking these commitments, setting priority levels, or ensuring urgent issues receive appropriate attention.
Support teams cannot guarantee response times, implement SLA tracking, or provide customers with realistic expectations about resolution timeframes.
Most organizations rely on CRM systems, knowledge bases, order management platforms, and customer databases to provide effective support.
Telegram conversations exist in isolation from these critical business tools, forcing agents to manually switch between platforms to access customer information, update records, or coordinate with other departments.
Naturally, this increases response times, leads to higher error rates, and prevents agents from offering the seamless service that most people expect.
Traditional customer service relies on coaching, performance monitoring, and skill development programs that require visibility into agent interactions.
Telegram’s informal structure makes it nearly impossible to provide effective training, identify knowledge gaps, or ensure consistent service delivery across team members.
Unlike email, support ticketing, or live chat, where each issue can be treated individually, Telegram conversations are endless streams. One customer might:
All in the same conversation thread. Your agents are trying to manage support tickets, but with Telegram, it’s more like trying to answer conversations.
This becomes even more complicated if you have multiple agents managing the same business account. It’s tough to know which agent handled a problem, measure individual performance, or maintain a consistent brand voice.
The Comm100 AI Agent connects to Telegram via our native Telegram integration, offering instant responses and bringing conversations directly into the Comm100 Agent Console. This ensures that all conversations are tracked, and allows managers to gain better insights into how many conversations are automatically answered.
Ticketing & Messaging enables you to turn every Telegram conversation or message into a trackable ticket, giving you full visibility into measuring support performance.
The Comm100 AI Agent delivers a human-like experience, recalling session history, reducing the need for customers to repeat themselves. The AI maintains context across multiple topics and conversation gaps, ensuring customers never have to repeat their information.
The system routes specific issue types to specialized agents while maintaining conversation continuity. Billing questions go to finance specialists, technical issues go to tech support, but the customer experiences seamless support from a unified business account.
Traditional Telegram support generates no measurable performance data. The Comm100 platform can provide comprehensive analytics around productivity, conversations handled, resolution tracking, and more.
This gives you access to critical insights around:
Comm100 lets you integrate your Telegram account using the Telegram Bot. Bot integration provides the most straightforward setup and works well for businesses that want customers to interact with a dedicated support bot.
This approach offers increased security and easier management while maintaining professional boundaries between customer interactions and internal communications. Here’s how it works:
Comm100 supports two integration methods: Telegram Bot (recommended) or direct Telegram App integration. Both approaches work seamlessly with the AI Agent. For detailed setup instructions, see our complete integration guide.
Once your Telegram account is connected, you’ll need to create a dedicated AI Agent specifically for Telegram conversations.
Setting up your Telegram AI Agent:
The final step connects your trained AI Agent to your specific Telegram channel account:
Important note: Whether you connected via Telegram Bot or Telegram App, both integration methods support the full AI Agent functionality. The AI Agent operates the same way regardless of your connection method, providing automated responses, intelligent routing, and seamless escalation to human agents when needed.
While Telegram provides robust security infrastructure, businesses must address specific risks when deploying AI chatbots. Bot token security represents the primary vulnerability.
If compromised, unauthorized parties could access customer conversations and impersonate your business. Telegram’s Bot API documentation emphasizes that bot tokens must be treated as passwords and never shared publicly.
At Comm100, we take data security very seriously. Here are some key benefits:
Bot token security operates on a shared responsibility model; Comm100 protects the platform and storage, while you maintain good security practices for account access and monitoring.
If your business uses Telegram as a support channel or is planning to offer support via Telegram, it’s imperative that you tame the chaos and start leveraging AI automation.
With potential significant cost reductions and optimization benefits, the competitive advantage is clear: companies implementing AI-powered Telegram support will outperform those stuck managing chaotic social messaging manually.
Comm100’s AI Agent can be configured and launched on Telegram in under an hour, transforming your customer support operations from cost center to competitive advantage.
The native integration, enterprise-grade security, and proven track record globally makes it the definitive solution for businesses serious about scaling their Telegram customer support.