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New Jersey operates one of the most comprehensive and mature gaming markets in the United States. The Garden State’s gambling landscape includes Atlantic City’s iconic casino industry, a robust state lottery, online casino gaming (legalized in 2013), and both retail and mobile sports betting (fully legalized following the 2018 PASPA repeal). New Jersey’s online gambling revenue consistently leads the nation.
The New Jersey Division of Gaming Enforcement (DGE), operating under the Attorney General’s Office, serves as the primary regulatory body overseeing casino gaming, internet gaming, and sports wagering. The New Jersey Casino Control Commission works in conjunction with the DGE on licensing and financial oversight.
New Jersey allocates $600,000 annually to support responsible gaming initiatives. However, a troubling 2023 report from Rutgers University revealed that New Jersey’s high-risk problem gambling rate stands at 6 percent; three times the national average.
This crisis has prompted significant regulatory evolution, including the establishment of the Responsible Gambling Task Force in 2023 and the creation of a dedicated Responsible Gaming Coordinator position within the DGE.
Requirement Category | Key Obligations |
Player Protection | Voluntary self-exclusion program established in 2001, expanded in 2013 for internet gaming; minimum periods of 1 year, 5 years, or lifetime; four enrollment methods including online, video conference, in-person at DGE, or in-person at racetracks; mandatory timeout feature (72 hours to 1 year); operators must use player data algorithms to identify at-risk gamblers. |
Marketing & Advertising | All advertisements must include responsible gambling messaging and prominently display 1-800-GAMBLER hotline; prohibition on 'guaranteed wins' or 'risk-free' bets claims; clear disclosure of wagering requirements; restrictions on advertising near schools; all ads must be filed with DGE prior to use. |
Player Limits & Tools | Operators must provide deposit limits, loss limits, time limits, and timeout features; 24-hour account activity history accessible to players; voluntary credit suspension available; free GamFin financial counseling pilot program for residents experiencing gambling-related financial harm. |
Data-Driven Interventions | Operators required to use player data algorithms to detect problem gambling patterns; progressive three-level intervention system: Level 1 (automated outreach), Level 2 (mandatory video tutorial), Level 3 (direct contact from responsible gaming team). |
Staff Obligations | Responsible gaming training required for all gaming personnel; operators must have responsible gaming leads or teams for direct patron intervention; casino employees prohibited from wagering. |
Operational Restrictions | Minimum age 21 for casino gaming, internet gaming, and sports betting; 18+ for lottery and horse racing; excluded persons cannot collect winnings; operators must remove self-excluded individuals from mailing lists. |
Financial Contributions | $600,000 annually allocated to responsible gaming initiatives; funds directed to Council on Compulsive Gambling of New Jersey; proposed legislation seeks increased funding from sports wagering licensees. |
Regulatory Oversight | Division of Gaming Enforcement (under Attorney General) regulates casino gaming, internet gaming, and sports wagering; New Jersey Casino Control Commission handles licensing; dedicated Responsible Gaming Coordinator position established in DGE. |
New Jersey’s responsible gambling framework reflects ongoing evolution in response to the state’s position as the nation’s leading online gambling market. The state combines stringent regulatory oversight with innovative technological interventions, though problem gambling rates triple the national average have prompted calls for additional measures.
Explore the latest industry data on player retention, risk behaviors, and the operator technologies shaping safer, more sustainable iGaming growth.
Read the reportNew Jersey established its voluntary self-exclusion program in 2001, initially covering only Atlantic City casinos. The program expanded in 2013 to include internet gaming activities. The program covers all Atlantic City casino properties, casino sports wagering facilities, New Jersey racetrack sports wagering facilities, all internet gaming activities, and all online sports wagering platforms.
New Jersey offers four distinct enrollment methods:
Contact the Division of Gaming Enforcement at 1-833-788-4DGE to schedule appointments.
Participants may choose 1 year, 5 years, or lifetime exclusion (methods 1-3) or 1 year or 5 years (online method). After completing minimum periods, individuals may request removal. Lifetime exclusions cannot be reversed.
New Jersey pioneered the use of player data algorithms to identify at-risk gamblers. The Division of Gaming Enforcement requires operators to use marketing algorithms to instead detect when individuals begin to lose control of their betting behavior.
In April 2023, Attorney General Matthew Platkin announced comprehensive advertising standards establishing 15 best practices for gambling operators. All advertisements must contain responsible gambling messaging with prominent 1-800-GAMBLER display. Operators cannot use misleading terms such as ‘guaranteed wins’ or ‘risk free’ bets. Advertising restrictions apply to locations near schools and media targeting underage audiences. All ads including affiliate marketing must be filed with DGE prior to use.
The Council on Compulsive Gambling of New Jersey (CCGNJ) operates as a nonprofit contracted to provide statewide services for problem gambling. CCGNJ operates the 1-800-GAMBLER helpline providing 24/7 free, confidential counseling and assistance. The organization maintains treatment referral lists, conducts responsible gambling training, and hosts quarterly responsible gambling meetings. Executive Director Felicia Grondin leads the organization’s advocacy for enhanced responsible gambling measures.
New Jersey’s responsible gambling regulations reflect tensions inherent in operating the nation’s most successful online gambling market while confronting problem gambling rates triple the national average. Key strengths include comprehensive self-exclusion access with four enrollment methods, data-driven interventions using player algorithms, stringent advertising standards, specialized oversight through the Responsible Gaming Coordinator, and comprehensive treatment infrastructure through CCGNJ.
Challenges include insufficient funding given the scale of the problem, voluntary system limitations, advertising saturation despite standards, youth gambling crisis with 800% increases in parental outreach, and racial and economic disparities in problem gambling rates. New Jersey’s experience demonstrates that regulatory sophistication alone cannot solve problem gambling, suggesting fundamental tension may exist between maximizing gambling revenue and minimizing gambling harm.
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