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Charting a Course for CX Success in 2019… and Beyond!

Customer experience is king, but only when done well. Hear CX industry leaders from TELUS, CustomerThink, Comm100, and Gongos share their advice on how to plan and achieve CX success in 2019 and beyond.

Watch the full recording to learn:

  • What Really Drives CX Success?
  • CX ROI: Getting Return on Investment and Involvement
  • How to Get CX Value from Digital Support Channels
  • Building a Culture of CX


Krista Sheridan
Krista Sheridan, Sr. Advisor, People & Culture, TELUS

Krista believes customer experience is the best work on the planet. She’s built that belief over the last 20+ years thanks to roles in call centre leadership, loyalty marketing, customer insights, cross-functional CX strategy and enablement. Krista’s current focus at TELUS is CX culture and leadership development. Her approach is to simplify the complex in order to engage and inspire more people to put customers first.

Bob Thompson
Bob Thompson, Founder and CEO, CustomerThink Corp.

Bob Thompson is CEO of CustomerThink Corp., an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of, the world’s largest community dedicated to customer-centric business. Thompson is a popular international keynote speaker, blogger and author of Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.

Jeff Epstein
Jeff Epstein, VP, Product Marketing and Communications, Comm100

Jeff is a veteran B2B storyteller with 20+ years’ experience creating compelling messaging and content that educates, informs, and inspires. As Comm100’s VP Product Marketing and Communications, he leads the team responsible for customer engagement. When not at work you can find Jeff grooming his three kids for world domination, playing an active leadership role in his local community, and squeezing in quality time with his wife.

Sarah Tarraf
Sarah Tarraf, Director, Customer Experience, Gongos, Inc.

Sarah has worked in research and analytics for over a decade, in both a market research and academic capacity. Since joining Gongos in 2010, Sarah has led the Analytics & Marketing Sciences group, while acting as Statistical Analyst and Statistical Consultant to clients. She currently leads the company’s Customer Experience practice, devising functional strategies that link to the entire ecosystem of customer insights.

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