Use Reverse Psychology
Sometimes the best call-to-action is a call-to-inaction. Although this probably won’t work for every company or every strategy, it is an interesting and oddly compelling way to call upon your customers.
Check out how the company Voodoo uses this social media call-to-action technique below:
The idea for using this is that when people are told they can’t have something, or that they shouldn’t do something, they want to have or do it even more. When people are told that something is off limits, they often feel resentment for the figure who is telling them no, and reassert their freedom by rebelling.
Call on Mobile
More and more, social media is being accessed from smartphones, rather than computers (some social media apps, such as Snapchat, aren’t even usable on desktop). When you are giving your customers a call-to-action, mix it up: what could they do from mobile? How can you call upon them to integrate you into their mobile lives?
One example of a company that does a great job of this is Resistbot. Resistbot encourages people to get involved politically via social media and text messenger. The idea is simple: text or message Resistbot and it help you get in touch with your elected officials. Check out how they use their social media call to mobile action below:
If you want something, you have to ask for it. That means being very direct about asking people to like, share, or comment on your content, instead of just hoping they’ll do it.
Award winning social media scientist, Dan Zarrella, performed a study where he compared 1.2 million posts from the top 10,000 most liked Facebook pages. What he found was that posts that used the words “like,” “comment,” or “share,” tended to gather more of the specific action they asked for compared to posts without those words.
Even though you might want it all, ask your followers for one action at a time. For example, if you call upon customers to like/comment/share your post, like your page, and join your emailing list, they are less likely to do any of those things than if you were to ask them to simply share it.
Relate Actions to Social Media Goals
It’s great to have an effective call-to-action that boosts engagement. Just don’t forget to make sure that your call-to-action relates to your ultimate goals.
When coming up with your own social media call-to-action phrases, examine your company goals. Ask yourself how your call-to-action could help your company meet those goals. Does your company want to promote a new product that’s being released? Does it want to expand its audience and tap into new markets? Does it want to create better processes for collecting feedback and implementing change?
Your call-to-action can help with all of the above, and more!
If you don’t have any pressing company goals, take a look at your social media goals. Rather than getting comfortable with vanity metrics (such as asking your followers to like your post), see if you can use your CTA to achieve your most valuable metrics and objectives.