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One Customer’s Story: Enhancing the B2B Customer Experience with Live Chat

Why Live Chat? Increased revenue, real-time support, and a competitive edge is why. Hear how Hunter Engineering, the global leader in automotive service equipment engineering and manufacturing, upgraded their company’s B2B customer experience strategy with Comm100 Live Chat.

Watch the highlights reel to learn:

  • How to roll out live chat so it fits your organization’s structure and goals
  • The top Do’s and Don’ts for managing a live chat program
  • KPIs and metrics for measuring success


Madeline Triplett
Madeline Triplett, Marketing Development Manager, Hunter Engineering

Madeline is currently the Marketing Manager at Hunter Engineering Company, the global leader in undercar service equipment engineering and manufacturing. This role includes everything from traditional print media, media relations, digital marketing, and the public website,, which is Hunter’s most visible and accessible marketing asset. Madeline attended Washington University St. Louis’ Olin School of Business for her MBA, and UCLA for her Undergrad.

Colin Taylor
Colin Taylor, Chief Executive Officer, Taylor Reach Group

Recognized as one of the leading contact/call center pioneers and experts, Colin Taylor has received 30 Awards for excellence in Contact Center Management on two continents. Acknowledged as a leader and influencer on the topics or call/contact centers, customer service and customer experience, in published rankings on Huffington Post, Call Center Helper, and MindShift. Recently Colin was recognized as number 6 in the global 100 for customer service. Today more than 15,000 agent positions globally operate employing Taylor Reach designed contact center operational models.


Jeff Epstein
Jeff Epstein VP of Product Marketing & Communications, Comm100

Jeff is Comm100’s VP Product Marketing and Communications. He’s a B2B marketer with 20+ years’ experience creating compelling messaging and content for sales enablement and demand generation. Having held roles in sales, product marketing, business development and partner marketing with companies including IBM, General Motors, Sophos, QuickMobile, Allocadia, and Comm100, Jeff knows how to connect solutions to buyers. He holds a BA from the University of Waterloo and an MBA from Thunderbird, the American Graduate School of International Management.