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Email Marketing Tips: eEmail Your Way to Success - The Principles of Email Marketing
Welcome to the email marketing tips: eMail Your Way to Success - The Principles of Email Marketing. Consisting of 20 practical articles, these email marketing tips will walk you through the concepts, benefits, and most importantly, best practices of email marketing.
From these email marketing tips, you will learn more about:
- How email follow up increases customer lifespan?
- How to get a high inbox delivery rate?
- How to create a high-converting email template?
- How to make your email targeted and personalized?
- And much more...
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- 1. Why Send Email? - How email and newsletter follow up increases customer lifespan?
- 2. Email Marketing 101 - 10 Terms & Concepts You Need to Know.
- 3. CANSPAM Compliance - What is CANSPAM and why does it matter?
- 4. Hit the Inbox! - 10 Tips to Keep Your Email from Going to the Junk Folder.
- 5. Plain Text or HTML? - Which email template type should you use?
- 6. Opt in? Opt out? - What is single opt in and double opt in? Which is better for you?
- 7. The Big Image Myth - Why your email newsletter shouldn't have too many images?
- 8. Is Email Right for My Product? - What types of consumers respond best to email marketing?
- 9. Timing is Everything - What is the best day of the week to send an email to your customers?
- 10. Keep 'em Clicking - Seven Tips to Improve Click-Through Rates.
- 11. Open Rate Woes - Why not to be fooled by low open rate numbers?
- 12. Designing Your Email Template - 5 Keys to Keep in Mind.
- 13. Tests, Tests and More Tests - How to optimize your emails through a/b testing?
- 14. Managing Your Email List - What are the best ways to handle bad addresses and unsubscribers?
- 15. Right Message. Right Person - What is list segmentation and how can you optimize it?
- 16. The Social Buzz - Is email marketing being replaced by social media? No!
- 17. Best Practices Checklist - Email Marketing Best Practices 101.
- 18. The Email Content Quandary - Direct Response Email vs. Informational Email.
- 19. Smartphones and Email! - Many people read emails on their phone, and why is that important to you?
- 20. Get Personal! - When is the right time (and the wrong time) to personalize your email sends?
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