With each successive chapter of customer experience thought leadership, a new word often gets introduced to describe the mindset and operational shifts that companies must undertake to improve their support offerings and capacities (think multichannel and omnichannel.) Digital omnichannel is the next word in customer experience.
Advances in digital technology are constantly influencing consumer expectations, providing new opportunities for heightened customer experiences and revenue growth. Companies wishing to take full advantage of this ongoing digital evolution are embracing new customer journey models that enable more effective communication across a range of channels and generate greater loyalty.
So, what is digital omnichannel? Why do companies need to be aware of it, and how can you implement a cohesive digital omnichannel engagement strategy for your business? This white paper will answer all your digital omnichannel questions, and help you structure your digital customer journey around your customers’ needs and preferences.