Social Media Best Practices for Effortless Customer Engagement

Research firm Gartner has predicted that a significant majority of companies provide customer service through social media.

This is important not only for customer service professionals, but also for a growing number of marketing and sales executives—since companies that ignore support requests on social media see significantly higher churn rates than those that don’t (Gartner).

And the rewards are there for organizations that invest in social media customer service—as companies that engage and respond to customer service requests on social media see increased customer spend (Bain & Company).

So what should business leaders be doing?

In this on-demand webinar, Jeff Swan shares a best-practice model with tactical tips to help organizations build stronger relationships with customers through social media.

Key Webinar Takeaways:

• Why social media is so important in modern customer engagement
• Analysis of social media strategies big brands are doing well at – or not so well at
• The six tenets of success in social media customer service
• How to leverage technology to help you achieve your customer engagement goals on social media

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