Customer Experience is shaping up to be the new battleground for revenue and growth. In the B2B space, it’s common knowledge that when it comes to customers, retention and expansion is less expensive than acquisition. As digital conversations – email, social media, messaging, and the web – become the norm, even the most traditional businesses are recognizing the need to keep up.
Here’s the story of how one manufacturer turned to live chat to enhance customer communications and increase revenue.
Join Madeline Triplett, Marketing Development Manager at Hunter Engineering as she shares why they chose to add live chat as a support channel, and the impact it’s having on the business. We’ll also hear from Colin Taylor, CEO of the Taylor Reach Group, a customer experience consultancy, on how B2B companies can take full advantage of live chat as part of their overall customer experience strategy.
What you’ll learn: