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Higher Education Cheat Sheet

4 Proven Strategies to Increase Enrollment

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Over the past two years, postsecondary enrollment has decreased by 7.4% in the US. If that stat doesn’t get you thinking of new strategies to increase intake at your school this year, nothing will!

With intense competition among universities and colleges, grabbing the attention of prospective students is only half the battle. You also need to prove that your school is the right choice — and one of the most critical elements in doing so is student support. Today’s prospective students expect fast, digital, and convenient experiences, and traditional phone and email channels alone are no longer enough to meet those expectations.

What You’ll Find Inside

This SlideShare lays out four cost-effective, practical strategies any school can adopt to engage more prospective students and increase enrollment. It draws on real experience and includes success stories from institutions like Thompson Rivers University and Cambrian College, demonstrating these approaches in action.

Here’s a snapshot of what the guide covers:

  • Why live chat should be your top support channel — and how it meets student expectations for immediate, convenient support.
  • How 24/7 chatbot support helps institutions engage students on their terms — even outside normal office hours and across time zones.
  • The role of omnichannel communication solutions in delivering consistent experiences across channels students choose.
  • Real success stories showing how these strategies can help reverse enrollment decline.

Download the slides to explore the four proven strategies for engaging prospective students and increasing enrollment.

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