The Untapped Power of Customer Support in Responsible Gambling Compliance

Every gambling operator understands the risks of non-compliance, from regulatory pressure to license loss and public scrutiny. But the real leverage lies not in adding more rules or reports; butin the support team itself.

This report is the first in a three-part series produced in partnership with SBC Media. It uncovers how customer service has become the first and often final line of defense in responsible gambling (RG).

Drawing on fresh industry data and survey insights from industry executives, it examines what’s working, what’s failing, and what technology is quietly reshaping the future of player protection.

What You‘ll Learn

• Why 89.7% of operators trust their agents to handle responsible gambling, but over half still cannot act in real time
• The hidden cost of fragmented systems, where support teams, RG tools, and detection algorithms operate in isolation
• How AI can transform responses by equipping agents with the right insights
• A practical framework to build RG programs that are connected, proactive, and measurable

Why It Matters

When support platforms are disconnected from responsible gambling systems, at risk players fall through the gaps. When systems are integrated, every interaction becomes an opportunity to protect. This report offers a clear view of how to close that gap.

Backed by global survey data, it is essential reading for anyone leading support, compliance, or player protection in regulated markets.

Get the clarity you need to rethink your RG support strategy. Download the report today.