Providing the best possible care is the ultimate goal of any healthcare provider. For services this personal and intimate, the overall customer experience (CX) is more delicate – and perhaps more important – than in other, more commercial scenarios. So it’s not surprising that 92% of healthcare consumers said improving patient experience should be a top strategic priority for medical providers.
In today’s decidedly digital era, healthcare organizations have generally been slower to adapt to changing consumer preferences than other industries. However, this is shifting as more service providers recognize that digital transformation is the answer to improving consumer engagement – in terms of reach, personalization, and cost-effectiveness.
In this eBook, we will show you how consumer engagement technology – like live chat and AI chatbots – can help your clients deliver better service and earn greater loyalty.
Live chat’s unique and HIPAA-compliant telemedicine capabilities help healthcare providers scale high-quality, personalized care regardless of time or geography. This is a life-changing benefit for those who prefer or need to receive care in the comfort of their own home compared to traveling to a clinic, especially for the elderly, chronically ill, or those living in rural areas. It also benefits those who simply have work, children, or other reasons that make it difficult or impossible to come onsite. Fully scalable for healthcare providers of any size, real-time chat can be the most direct link between a provider and a patient.
On the provider side, AI chatbots are an essential tool for lightening the workload of healthcare workers who always have something more complex to tend to than qualifying online visitors or answering simple or frequently asked questions. With chatbots easily covering these types of queries, staff can spend more time providing quality care to those in urgent need.
This eBook will provide you with:
- The current state of consumer engagement technology in the healthcare industry
- Live chat benchmark data and best practices
- Real use cases of how and when to use chatbots
- The 5 key factors to look out for in live chat and chatbot vendors.