They say that some things in life are meant to be. One of those things is the combination of live chat and sales.
Like macaroni and cheese – or better yet, wine and cheese – live chat and sales make a perfect pair. Live chat allows website visitors to connect with your sales or support team in real time at key stages during their customer journey. Issues or questions can be resolved before they become obstacles to a purchase, and your team has an opportunity to build brand dedication through quality service.
These gains ultimately result in one important outcome: they increase your company’s top line. Studies show that live chat increases conversions by 20 percent, and that customers who use live chat are three times more likely to buy than ones who don’t. With live chat, sales, conversion rates, and customer retention will improve.
Whether you’re evaluating the benefits of live chat or are hoping to switch to a more effective provider, it is important that you understand how live chat can – and should – give you measurable results. In this eBook, we have compiled the top ten ways that you can use live chat to increase sales, complete with tips and use case scenarios to help you maximize your return on investment (ROI).