Only 8% of higher education professionals grade their institution’s customer service with an ‘A’.
Today’s students have sky-high support expectations, and many schools are struggling to keep up. They expect support that is convenient, fast, available 24/7, and personalized. The traditional channels of telephone and email can’t achieve this alone – higher education must look to new digital channels, or risk damaging enrolment, engagement, and retention.
Whether your clients are offering only email and phone support, or have begun their journey towards digital support, this guide will help you to understand:
- Why schools must adopt digital support channels to improve student support
- How schools can use live chat, chatbots, and social media to meet sky-high student expectations
- How a digital omnichannel platform makes all of this possible.