Prediction Markets, Real Emotions: AI-Powered Support for the Next Era of iGaming

At SBC Summit 2026 in Lisbon, Comm100’s Phil Chatterton and Matin Munir use three player scenarios to explore the support challenges created by prediction markets. One player needs help understanding a contract before trading. Another has seen the result in real time, but the market has not yet settled. A VIP player’s confidence has turned to anger.

Product demos show how AI can help answer common questions and give human agents the context they need for more complex or emotional conversations. The session brings these examples together in a practical operating model focused on four actions: teach, triage, protect, and learn. It closes with a launch checklist for operators.

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Put AI-Powered Player Support to Work

See how Comm100 helps answer routine player questions with AI and gives agents the context to handle complex conversations.