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Social Media Best Practices for Effortless Customer Engagement

Research firm Gartner predicts that by 2020, 90% of companies will be providing social media customer service.

This is important not only for customer service professionals, but also a growing number of marketing and sales executives – since companies who ignore support requests on social media see an average 15% higher churn rate than companies who don’t (Gartner).

And the rewards are there for those who do invest in social media customer service – as companies who do engage and respond to customer service requests over social media see an increase in spend by 20-40% with those customers (Bain & Company Study).

So what should business leaders be doing?

In this webinar, Jeff Swan will share a best practice model with tactical tips to help you build better relationships with your customers on social media.

Key Webinar Takeaways:

  • Why social media is so important in modern customer engagement
  • Analysis of social media strategies big brands are doing well at – or not so well at
  • The six tenets of success in social media customer service
  • How to leverage technology to help you achieve your customer engagement goals on social media


Jeff Swan

Jeff has helped growing SaaS companies including Infobip, Payfirma, and Talentclick attract and retain prospective customers by developing targeted inbound and outbound marketing and sales programs.

Connect with Jeff on LinkedIn or Twitter.

Kaye Chapman

Kaye Chapman is the Content & Client Training Manager at Comm100. She has a wealth of experience working alongside contact centers, improving processes and delivering engaging, effective and fun learning and development solutions.

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