Supercharge Your Persuasion
Remember the doubts that your audience will be facing when they read your sales letter or email. These may include some of the following:
“You don’t understand my problem.”
“How do I know you’re qualified?”
“I don’t believe you.”
“I don’t need it right now.”
“It won’t work for me.”
“What happens if I don’t like it?”
“I can’t afford it.”
When writing your sales letter or email, don’t be afraid to pull some tricks out of your persuasion bag to convince readers otherwise. Consider adding attractive bits like the following to convince your reader to take the sales plunge:
Buyers want to know that they won’t be stuck with a product they end up not liking. Guaranteeing satisfaction often makes prospective customers feel more secure about trying out a new product.
Like guarantees, making something no-obligation immediately alleviates your buyer.
Free anything is a big win in the customer’s mind. Whether you’re offering a free trial, a free edition of a publication, a free bonus add-on, or boy-one-get-one free, the word “free” is persuasive in any form it takes.
“It’s worth ___, but you get it for ___!”
Consumers like to hear how much something is worth, and how they are getting it for cheaper than they should. Tell your customers that you’re giving them a special deal, and they might respond with purchases.
It’s been said that the word “imagine” is one of the most powerful words in sales. Use it to energize action, and to help your readers picture where they could be with your product.
Whether you collect your testimonials from famous people or people just like your audience, you can be sure that testimonials often make a good case for purchasing.
Use statistics, credentials, and a profound knowledge of your ideal buyer to show your audience that you are an industry expert. This will improve your letter’s believability, and help you gain more trust from readers (using a human tone when writing can help with this, also!).
Promises are bold moves that put your name on the line. Is there any gain that you can promise your customers your product will bring them, or their money back?
How fast can your product get out? When can your readers start their trial? How long will it be before your product gets them the results that they want? With a fast timeline, you will attract more sales.
Sometimes pictures are necessary to help prospective customers see a before and after, or better visualize what they can expect. If photos work for what you’re trying to sell, use them!
Use these sales tactics when you can, but don’t compromise the quality of your letter or email by forcing them in there. Take what serves you and leave the rest.