Company Seeks an All-in-One Marketing Software that Doubles as a CRM
Hubspot is one of the most popular marketing automation software companies in the world. This inbound marketing software platform helps companies attract visitors, convert leads, and increase customer loyalty. Hubspot includes tools for social media marketing, social listening, content management, web analytics, landing pages, and search engine optimization (SEO), among others.
Hubspot opens marketing up well beyond email, creating a multichannel marketing experience for its users. By nurturing leads across various platforms, Hubspot promises superior lead conversion, a fullfunnel inbound strategy, and an amplified ROI on both inbound and traditional marketing.
What makes Hubspot attractive is its “all-in-oneness”. Hubspot integrates three main functions that businesses often have to seek out distinct tools for: CRM, Marketing, and Sales. The purpose of this, the company says, is so that your business can stop worrying about scattered tools and focus on growing revenue.
Despite Hubspot’s all-in-oneness, it is rich with third party integrations. From Salesforce to Survey Monkey, Hubspot makes it easy for companies to connect to their favorite software solutions.
Despite several positives in their favor, Hubspot has some notable cons. According to Marketing Automation Insider, Hubspot is notorious for price creep and lock-in contracts:
“While Hubspot [does] have a $200/month package, marketing automation and [third party] CRM integration are only offered at their $800/month package, which includes only 1,000 contacts. As your requirements and contacts grow, so does this cost (quite rapidly).”
Hubspot’s 12-month contract is also less convenient than the month-by-month contract that other software solutions offer. For a solution that is catered to small and medium businesses, Hubspot is on the pricey side.