Venturing into social media customer care can be a minefield for many businesses. Not only do you need to figure out why you want to do customer service over social media and set yourself KPIs to track, you’ll also need to work out a process for social media engagement and train your staff on effective social media use.
Our eBook has you covered. It’s not called a “definitive” guide for nothing – we’ve explained every possible consideration that you’ll need to take into account, whether you’re setting up a brand new social media channel for the first time, or if you’d simply like to brush up on your existing social media customer service.
The chapters contained within this eBook are:
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