Apply Now: Growth Marketing Manager
Looking to apply your unbridled creativity and killer campaign execution skills in bold and disruptive ways? Ready to help build an emerging powerhouse in digital customer engagement? Comm100 is where you want to be!
It’s an exciting time for marketers at Comm100. Already experiencing impressive year-over-year growth, we’re looking for a highly motivated, results-driven, and innovative Growth Marketing Manager to drive our freemium customer acquisition and growth strategy and see it through to execution and measurement.
Applicants from outside the Vancouver area are encouraged to apply, however this role requires you to work some evenings to overlap with your APAC marketing colleagues.
If you are interested in this position, please send your cover letter and resume to [email protected], with subject line: Applying for Growth Marketing Manager.
About Comm100
We’re a leading provider of customer engagement solutions, enabling organizations to better connect with, convert, and support their customers on live chat, social, SMS, and email. Our platform also includes powerful chatbots, knowledge base, and deep integrations with other core business systems like salesforce.com, Magento, Shopify, and Cisco. Established in 2009, Comm100 serves over 10,000 clients globally including IBM, Nintendo, Fitbit, Stanford University, Canadian Blood Services and many more. We believe that our work is never done as long as there are customers looking for online help. We don’t sleep until we find the smartest, most efficient ways to communicate, answer questions, and solve problems.
What We Believe
At Comm100, we strongly believe that the success of a company depends entirely on its people. We seek self-motivated team players who will appreciate a performance-driven work environment rooted in creativity, personal development, integrity and open communication. We work hard but always make time for fun.
About the Role
The Growth Marketing Manager’s primary responsibility is to drive awareness and signups for our market-disrupting freemium offering by devising, launching, measuring and optimizing campaigns across a wide range of channels including digital advertising, affiliate marketing, marketplaces, influencers, customer referrals, and wherever else you can find and connect with potential customers.
Key Responsibilities
- Align marketing program strategy against quarterly and annual growth plans
- Plan, develop, and execute integrated marketing programs that speak to the small business audience, both online and offline
- Report on campaign and program performance to executive and internal teams
- Constantly test and innovate to explore new customer acquisition channels and optimize existing one for better performance
- Other related duties as required.
About You
- 5+ years SaaS / technology marketing experience, preferably with a small business solution provider
- Freemium experience a major advantage
- Proven success driving awareness and growth through online marketing channels
- You are comfortable bringing ideas forward and love nothing more than figuring out the way to (quickly) test if an idea can be successful
- You love metrics and the science of marketing because you think what you’re doing should contribute to the growth of the business. You are very skilled at using Google Analytics, Salesforce.com, and other tools to measure campaign success and diagnose issues
- You enjoy writing compelling emails, website, landing page, and social copy
- You understand the importance of constant communication and alignment between Product and Marketing and are committed to fostering strong collaboration
- You can roll up your sleeves and immerse yourself in the details
- You’re a skilled project manager with demonstrated experience successfully managing projects involving tight deadlines, multiple stakeholders, and many moving parts
- You are a voracious learner and are always looking for ways to enhance your skills through reading, watching, listening, and independently seeking out ways to connect with and learn from industry leaders.
Experience and expertise with some of the following marketing channels / activities and a keenness to develop new skills as required:
- Market research
- Email marketing
- Content marketing
- Review site optimization
- Marketplace marketing
- Webinars and partnerships
- SEO
- SEM
- Martech tools including Marketo, Salesforce, Hotjar, WordPress, etc.
- Conversion optimization and A/B testing
- Landing page development
- Content ideation and copywriting
- Defining and setting KPIs
- Working with a product team
- Agency and contractor management.
What We Offer
- Competitive compensation
- Comprehensive benefits package
- Flexible working environment and office hours
- Opportunities for professional learning, growth, and career advancement
- A casual yet hard-working and collaborative team.