7 Reasons Why Customers Are Leaving Your Website

why customers are leaving your website

“If you build it, they will come…” That adage might have worked in the movies, but it doesn’t hold any water for companies with lousy websites. In fact, if you build a website the wrong way, you’re actually going to drive people out of your arms and straight into the welcoming embrace of a competitor. In essence, your customers and prospects will head for the hills, and you’ll be left wondering why you aren’t getting the return on your web investment that you predicted.

The trick is figuring out how to evaluate the healthiness and attractiveness of your website from a number of different – and objective – viewpoints. To get you started, we’ve put together seven of the top reasons that clients turn away from websites, often leaving and never looking back. Take heart, though: If you’re guilty of any of the following errors, you can always correct them.

Recommended for you: 7 Customer Retention Strategies for eCommerce Sites

increase website conversion with live chat

[Free Download] How to Structure Your Website for Better Conversion

Website design is crucial to conversion rate. This white paper gives you some insights on product grouping, website focus, customer expectations, and live chat measurement.

Download Now

Your Website Plays Music Immediately

No one is certain who came up with the not-so-brilliant idea to have music or video playing as soon as a customer jumps onto your website, but it’s pretty clear that most people hate having audio blast at them. Besides, they might be already jamming to Pandora or Spotify; in that case, your website’s sounds will only be an intrusion. If you want to put a video on your home page, or inside pages, that’s great. Just always give visitors the option to turn it on. Then, they can hear what they want, rather than being forced to listen to your advertisements.

Pop-ups and Redirects

Anyone who has ever been on Forbes.com knows that the site immediately redirects you to a quote of the day. It’s not only annoying, but it’s irritating. Of course, Forbes.com can get away with these types of redirects because it has built a loyal cache of readers who just sigh and accept that they’ll be a little inconvenienced. Here’s the issue: You’re not Forbes.com. Your site can’t get away with bombarding customers with unsolicited pop-ups and auto page redirects; if you try, you’re taking a huge risk with your bottom line.

Poorly Written Content

It’s no secret that content is king, queen and royal court these days. Do yourself a big favor and go over your verbiage on your website with a fine-toothed comb. Is it grammatically correct? Are your statistics accurate and up-to-date? Are the paragraphs well-written and easily-understood? Misspellings are a huge turn-off, especially when readers are looking for information. Visual content is also a major factor in keeping users on your site. The stronger your content, the better.

Recommended for you: 5 Types of eCommerce Website Contents That Help Capture Attention

Websites Written for Search Engines, Not Humans

Though there isn’t anything wrong with keeping your keyword mapping report in mind for you’re developing your website, you must remember that it should be composed for people, not bots. Your customers will quickly click out of your site and head to some other website that they is user friendly. If you want humans to peruse your web pages, talk to them in your messaging.

Mobile Unfriendly Websites

Mobile is hot, and it’s not going away. People regularly use their smart phones, tablets and e-readers to view websites. Those that don’t offer mobile-friendliness can be tough to navigate, and irritating to look at. In fact, some web developers have begun to create mobile sites for companies prior to creating regular websites.

Sites That Take Forever and a Day to Load

The bane of a customer’s existence can be the slow-loading website. If a prospective buyer wants what you have to offer, don’t make him or her wait. Anything longer than five seconds is way too long in “Internet Time”. Sure, you may be in love with your site, but you aren’t purchasing anything. You’re in the market to be accessible to customers, not make their lives harder.

Forced Logins, or Requirements for Personal Information

No one appreciates having to provide a website with his or her personal information before they really know what they are getting into. Yet tons of companies seem to believe it’s a-okay to require a login of the customer before he or she indicates some level of interest! If you notice a large number of users dropping from your site when they get to a certain page or part in the checkout process, it is probably because it’s taking too much effort to complete or they don’t want to give a large amount of personal information. Stick to the basics when asking for information.

Now that you know some of the “what not to do” aspects of website design and development, you can start to tweak your business’s web pages. As you go through the process, it may be wise to get some other pairs of eyes for feedback. The more you can do to make your customers less likely to leave your site for another, the better.

increase website conversion with live chat

[Free Download] How to Structure Your Website for Better Conversion

Website design is crucial to conversion rate. This white paper gives you some insights on product grouping, website focus, customer expectations, and live chat measurement.

Download Now

About 

Alicia is a freelance content coordinator and blogs in her free time at MarCom Land. She’s a frequent contributor to Lifehack, PR Daily, and Muck Rack. Find her on Google+.

Related Posts

Free Email Updates

Related Posts

Recent Posts

Follow Us

50 Customer Service Training Activities