Archive for 'Email Marketing Ebook'

Are there really “types of Email Marketing?” Isn’t sending an email to a customer list just a process of plugging in some content and then hitting “send?” Isn’t the purpose of Email Marketing all the same? No! The answer to all of these questions is “no.” Email marketing is, like most marketing channels, extremely nuanced… Read the full article…

How Email Marketing can improve your business, product or service’s success will very wildly depending on your marketing goals and the purpose of email in your marketing mix. However, what cannot be debated is that Email Marketing and email communications to customers absolutely deliver results. To get  you started thinking about some of the many… Read the full article…

Social networks have become an important part of the internet and online marketing landscape in the last decade. How do social networks impact Email Marketing, and is Email Marketing still relevant in a world full of social networks? We explain why Email Marketing is more important than ever in a socially-networked landscape. MySpace. Facebook. Twitter…. Read the full article…

Why does Email Marketing present such a benefit over other more traditional forms of marketing? why does it drive better returns on investment and customer engagement metrics than other marketing techniques? Why would you invest the time and resources to develop an Email Marketing program at all? In this article, Comm100 presents you the top 10… Read the full article…

It’s always important to understand the history of something in order to understand why it’s important! Learn about how Email Marketing evolved as well as the challenges of offline direct-to-consumer or direct business-to-business marketing communications that Email Marketing has provided a solution to.   Remember the Days of Postal Mail Marketing? Take a minute and… Read the full article…